Why people do (or don't) watch sports

Here at Northwestern University, the fan turnout for sporting events is abysmal. Why are there so few people coming out to the games? While people argue that the teams are terrible, and therefore aren't fun to watch, this claim isn't legitimate for the majority of sports. Also, isn't true that the teams that are doing bad need more support than the teams doing well? Crappy teams need love too, right?
When people say sports at Northwestern are bad, by sports they mean Football and Basketball. While this season that may be true, the vast majority of teams here are actually great. The girls lacrosse team has won the national championship two years in a row, softball was a runner up last year, women's tennis is currently 6th in the nation, and Wrestling boasts to #1 nationally ranked grapplers. And even the two major sports here aren't nearly as bad as the number of Northwestern students supporting their teams. The football team is one year removed from a bowl game, and the basketball team is only one game below .500.
Maybe Northwestern students are too busy to support their fellow classmates. Northwestern is tough school, right? Yet how can coming to a two hour tennis match or two hour wrestling dual really take away all the studying time people have? Maybe Northwestern students not the whole just don't like sports. Going to a sporting event, however, is about more than the game. It should be a time where friends can come together and enjoy each other's company just as much as the event.
Fellow athletes aren't helping the cause, though. While they may show up to the games, they routinely act "too cool" to join in to the other student section when they cheer. So Northwetern, listen up: Try to be more supportive of the teams here. It doesn't hurt to cheer a little every now and then.