Cheating: Does it matter?

Before any discussion of whether or not fans accept or evn appreciate cheating in sports, a definition of cheating must first be established. Some have argued that cheating has become a part of the game, that whatever a player can get away with is fine. Others point to different levels of cheating, putting the aforementioned acts on a lower level than such forms of cheating as steroids, betting on sports, or fixing a game. For this arguement, lets admit that both exist, and exam each level seperately.
The first level of cheating is a commonly accepted part of sports for today's fan. Fans realize how much players must put forth to win, and realize to that their favorite athletes will try to get away with as much as they can. Also, fans know that some players are going to get away with more than others, i.e. Lebron James may not be called for a foul that his teammate (insert no-name player here) did five minutes ago. Yet fans are not storming the field for these actions, because they realize that this form of cheating is not cheating at all, but rather trying to get as much out of the game as possible.
Now, the second level of cheating carries a much bigger stigma. Players accussed of using steriods, not even those found guilty of steriods, carry the accusation for the rest of their careers. Not many Americans believe a man like Barry Bonds when he says he didn't ever use steroids. Yet, while fans every where else in the country have shown countless forms of anger towards Bonds, he is still loved in his hometown of San Francisco. Does that mean the fans are willing to turn a blind eye if their favorite player cheats?
This second form mentioned above is actually cheating. Trying to use something that was never intended for use in this game to illegally improve one's play compromises the integrity of the league and every player in the league. Who hit that last home run, the baseball player or the steroids? Don't cheat, don't bring steroids into sports.
I'm not the only one that cares, am I?